Post by account_disabled on Dec 27, 2023 9:45:25 GMT
This morning the webinar "The most atypical year of mass consumption" took place, organized by Nielsen and dedicated to exposing the main changes and trends that COVID-19 has caused in the mass consumption sector . As a guide for the analysis of the new perspectives, the company has put on the table revealing data on the behavior of buyers, the growth of the main operators or the factors that have justified the new economic balances. Patricia Daimiel, Managing Director of Nielsen, opened the session by announcing the renewal of the company's corporate image, which is now called “ NielsenIQ ”. Next, Ángel García and Ignacio Biedma, responsible for the production and distribution areas respectively, began the explanations of the new consumption panorama. A “triple crisis” scenario Ignacio Biedma explained that the essential starting point to understand the changes in the mass consumption sector is the triple crisis that 2020 has sown. consumption On the one hand, the health crisis , which has affected in a demographic sense and has caused various restrictions, limiting options and physical consumption channels and projecting public interest towards new alternatives.
On the other hand, the crisis in the way of life, which has been more altered than ever: teleworking, restricted mobility, use of online channels for socialization, more attachment to home and social distance. All these Phone Number List factors have affected the consumer's mentality, as well as their purchasing priorities, methods and routines. Finally, the economic crisis (fall in GDP, debt, ERTEs, unemployment), which will be reflected in a greater search for competitiveness in prices and offers, as well as greater restraint in spending and general uncertainty. Mass consumption, a sector benefited by the pandemic One of the things that expert Ignacio Biedma made clear is that mass consumption has grown significantly as a result of confinement. In Spain, turnover in value reached 95,000 million euros in 2020, which represents a growth of 6.4% compared to 2019. According to Biedma, of that volume, more than 3,100 million euros are the result of the “sale incremental due to Covid” ; that is, the direct increase in consumption to supply homes with all types of food resources and other types of basic products for reasons related to the virus (fear of shortages, “panic” effect or acquisitions of new products that people previously consumed in other establishments).
95,000 million euros is the amount that we Spaniards have spent on covering our basic needs. It is a figure with a growth of 6.4% compared to 2019 » ?Ignacio Biedma, head of the distribution area @nielseniq @nielsen_Spain pic.twitter.com/3SYb2maXnP — MarketingDirecto.com (@mkdirecto) February 11, 2021 Packaged and fresh, a different growth Ángel García complemented the analysis of the evolution of shopping baskets. The expert pointed out that the consumption of fresh foods has remained more stable than that of packaged foods, although in global terms, both have grown in parallel with the general increase in the food sector. However, the growth of each category has been different. "While 90% of the growth in packaged products is explained by the increase in demand and stable prices, the volume of growth in fresh products is a consequence of the price evolution." Mercadona continues to be the leader The volume of supermarkets, hypermarkets and stores has remained stable in 2020. At the end of the year, only 64 establishments closed, leaving the total number at around 22,246 establishments. As for operators, Mercadona continues to be the preferred choice for Spaniards, although Lidl follows closely in terms of growth , with a large increase in its customer base.
On the other hand, the crisis in the way of life, which has been more altered than ever: teleworking, restricted mobility, use of online channels for socialization, more attachment to home and social distance. All these Phone Number List factors have affected the consumer's mentality, as well as their purchasing priorities, methods and routines. Finally, the economic crisis (fall in GDP, debt, ERTEs, unemployment), which will be reflected in a greater search for competitiveness in prices and offers, as well as greater restraint in spending and general uncertainty. Mass consumption, a sector benefited by the pandemic One of the things that expert Ignacio Biedma made clear is that mass consumption has grown significantly as a result of confinement. In Spain, turnover in value reached 95,000 million euros in 2020, which represents a growth of 6.4% compared to 2019. According to Biedma, of that volume, more than 3,100 million euros are the result of the “sale incremental due to Covid” ; that is, the direct increase in consumption to supply homes with all types of food resources and other types of basic products for reasons related to the virus (fear of shortages, “panic” effect or acquisitions of new products that people previously consumed in other establishments).
95,000 million euros is the amount that we Spaniards have spent on covering our basic needs. It is a figure with a growth of 6.4% compared to 2019 » ?Ignacio Biedma, head of the distribution area @nielseniq @nielsen_Spain pic.twitter.com/3SYb2maXnP — MarketingDirecto.com (@mkdirecto) February 11, 2021 Packaged and fresh, a different growth Ángel García complemented the analysis of the evolution of shopping baskets. The expert pointed out that the consumption of fresh foods has remained more stable than that of packaged foods, although in global terms, both have grown in parallel with the general increase in the food sector. However, the growth of each category has been different. "While 90% of the growth in packaged products is explained by the increase in demand and stable prices, the volume of growth in fresh products is a consequence of the price evolution." Mercadona continues to be the leader The volume of supermarkets, hypermarkets and stores has remained stable in 2020. At the end of the year, only 64 establishments closed, leaving the total number at around 22,246 establishments. As for operators, Mercadona continues to be the preferred choice for Spaniards, although Lidl follows closely in terms of growth , with a large increase in its customer base.