Examples of nurturing methods other than white paper

White papers can also be used as follow-up content for inside sales.Inside sales refers to non-face-to-face sales, and the main role is to secure appointments for business negotiations. Methods such as telephone, email, and web conferencing tools are often used.However, there are many cases where it is difficult to convey information through voice or text alone, and a white paper can be helpful in such cases.The white paper is organized in a systematic manner and has many illustrations that are easy to understand, so it can be used to support sales .



Since inside sales work is all about nurturing, we recommend phone number list actively using white papers .Also check this articleWhat is inside sales? Explaining the reason why it is attracting attention, its role, and success stories[Method 4] Outbound salesEven in outbound sales, white papers can be used for nurturing.Outbound is a method of actively marketing to customers from the service side. Nurturing is possible by providing a white paper when approaching them .For example, placing web ads and using CV (conversion) as a white paper will lead to lead acquisition and nurturing.Also, if you are talking on a consultation basis, you can also provide white papers as materials in advance .It is also recommended to use it for outbound marketing , as it can pique the interest of people who are not interested in your product or service .





Also check this articleDifference between inbound marketing and outbound marketingThree types of white papers suitable for nurturingWe will introduce three types of white papers that are suitable for nurturing, as well as a fact-finding report.The materials that explain basic knowledge will be appropriate depending on the person's level of knowledge and concerns, so be sure to identify each type.I will explain them one by one.