Post by account_disabled on Dec 2, 2023 4:21:28 GMT
SMX Advanced: Analytics – 10 Natural Search KPIs SMX Advanced: Analytics – 10 Natural Search KPIs June 4, 2008by Andrew ShotlandUncategorized1 Comment Brian Klais of NetConcepts. There’s more to search than rankings: How do we evaluate channel performance and determine investment? Brand to Non-Brand Ration Non-brand search can be 40x over brand search if done right Asia Mobile Number List
Unique Pages How big is your site in Google’s eyes How many pages are being crawled/indexed v. how many pages you have? Why are some of your pages not in the index? Yielding Pages Ho
w many pages are yielding search traffic? For example 25% of your pages in Google drive traffic. What about the other 75% Phrases/Visitors Per visitors per page? How many phrases drive traffic per page? Page Placement Compare Traffic v. URLs on 1st SERP page Develop strategies for page 2 terms Engine Yield Rate Searchers delivered per page crawled Which engines are getting the best return on your crawl investmen
t ROI Missed Opportunity Cost Compute your revenue per page from natural search If your unique page count multiplied by your rev per page you can make a case as to how much you can make from natural search Treat Natural Search As A Direct Response Channel Discuss on Twitter View Discussion One Response Comment Doğal Hayat August 4, 2010 at 12:56 am Thanks, beautiful article. PREVIOUS SMX Advanced: International SEO & Site Architecture NEXT SMX Advanced: Analytics – Laura Lippay of Yahoo.
Unique Pages How big is your site in Google’s eyes How many pages are being crawled/indexed v. how many pages you have? Why are some of your pages not in the index? Yielding Pages Ho
w many pages are yielding search traffic? For example 25% of your pages in Google drive traffic. What about the other 75% Phrases/Visitors Per visitors per page? How many phrases drive traffic per page? Page Placement Compare Traffic v. URLs on 1st SERP page Develop strategies for page 2 terms Engine Yield Rate Searchers delivered per page crawled Which engines are getting the best return on your crawl investmen
t ROI Missed Opportunity Cost Compute your revenue per page from natural search If your unique page count multiplied by your rev per page you can make a case as to how much you can make from natural search Treat Natural Search As A Direct Response Channel Discuss on Twitter View Discussion One Response Comment Doğal Hayat August 4, 2010 at 12:56 am Thanks, beautiful article. PREVIOUS SMX Advanced: International SEO & Site Architecture NEXT SMX Advanced: Analytics – Laura Lippay of Yahoo.